In a world saturated with noise, we found beauty in the understated. Ittu was born amidst a conversation at work, on a slow saturday afternoon among co-workers passing playful, funny, witty, profane and at times completely random comments at each other. To simply put it, it was a boring day, but not the people, or that conversation. That is exactly what Ittu is, it is the notion that a simple thought can become a bold idea and that nothing is boring if you know how to have a little fun. A vision to blend explosive creativity with clean, minimal aesthetics, Ittu is set out to create clothing that makes a statement without saying too much—a perfect balance of bold and subtle.